It might be a good idea to get the ball rolling by defining what the term ‘media’ actually means.
Malcolm X famously once said that “the media is the most powerful entity on earth.” In many ways, he was right: from television, film and radio, to what we see on the internet, media is everywhere, and it can entertain as much as it can influence.
What Will I learn?
You will study four areas of the theoretical framework: - media language, media representations, media industries and audiences.
You are required to study media products from all of the following forms: - audio visual, online, radio, gaming and print. This will be done through the study of several set texts provided by the exam board, some of which will feature in the end exam alongside unseen products.
You will build on your study of the theoretical framework and apply in-depth study to a cross-media production task specified by the board.
How Am I Assessed?


What Career Options Do I Have?
Media studies can be useful in a range of careers including marketing, sales and advertising, broadcast media, business, politics, performing arts, journalism and publishing, and leisure sport and tourism.
We live in an age in which the media industry is ever-growing and more and more influential. Media graduates are highly desirable and will be the influencers of the future.
